- Our purpose, vision & values
- Our strategy
- Our businesses
Our Purpose
Nedbank is a purpose-driven organisation that leverages its financial expertise to do good, and this purpose guides its business strategy, behaviours, and short- and long-term actions.
Our purpose is the overarching reason we exist. Our purpose connects and unites us. It’s how we create value, the 1 constant in a world of change. It focuses our attention and channels our efforts. Our purpose defines how we see our role in society – a catalyst for growth and an unstoppable force for good. We can’t be a successful business in an unsuccessful society, and we know that purpose-led business is good business.
We make tough decisions to balance short-term profit with long-term value. We have always been the ‘green bank’ and our commitment to our purpose, people and planet is our key differentiator. We resolutely commit to a green economy and a thriving, vibrant, healthy, and sustainable African future. Our purpose directs our strategy and decision-making, resulting in an optimal balance between long-term value creation and short-term results.
Our vision
To be the most-admired financial services provider in Africa by our employees, clients, shareholders, regulators and society.
Our vision describes what we want our future to look like. It implies that we will continue to build our franchise in South Africa, while expanding into the rest of the African continent. We want to be most admired by our key stakeholders. Without passionate and motivated employees, we will not be able to attract and retain the clients that are key to the delivery of sustainable profits for our shareholders.
As a bank we operate in a regulated environment, and we also aim to be admired by our regulators. Lastly, as a bank we can play a major part in our communities and, as the green bank, we are a strong advocate and influencer on environmental matters.
Our values
Integrity
Being honest, trustworthy, consistent and transparent in all our actions and decisions.
Respect
Recognising the inherent worth of every individual and treating everyone with dignity.
Accountability
Being prepared to take ownership of and be held accountable for our commitments and actions.
People-centred
Investing in our people and creating an environment that empowers our people to perform and excel.
Client-driven
Creating value and delightful experiences for our clients that exceed their expectations.
Our values are the principles that guide us. Along with our 7 culture principles, ‘The Nedbank Way’, it supports us achieving our strategic ambitions. The Nedbank Way describes our required culture and what we need to shift towards.
Our culture principles
- Put purpose into practice
- Client obsession
- Do the right thing and do things right
- Play to win
- Stronger together
- Different is good
- Learn to grow
